Lección · Building & Agents
Customer Development Is Still Your Job — Agents Can't Do It
Steve Blank's The Four Steps to the Epiphany made a foundational argument: product development and customer development are separate disciplines, and confusing them is how companies die. Discovery, validation, creation, company-building — each step earns the right to the next. That logic is more urgent now, not less, because agents make it dangerously easy to scale before you have earned anything.
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