If you are building with agents, you already solved the supply side — work happens automatically. The demand side will still kill you, and Weinberg and Mares wrote the map.
Traction by Gabriel Weinberg and Justin Mares makes one argument with unusual discipline: the channel that grows your company is almost never the one you assumed, so you have to test all nineteen in cheap parallel experiments before concentrating resources on the winner. The Bullseye method is just that process made repeatable — outer ring exploration, middle ring promise, inner ring doubling down. Distribution gets half your effort, always, because a product no one finds is the same as a product that does not exist.
Agents compress the outer ring dramatically. You can run content marketing, community building, and engineering as marketing experiments simultaneously without hiring three teams, which means founders have less excuse than ever to skip the parallel-testing phase and less reason to trust their gut about which channel will win. But the Bullseye logic sharpens rather than softens: agents also make it easy to spin up activity in every channel forever, burning compute and attention on noise. The discipline the book demands — kill the weak signals fast, concentrate hard on the one that converts — is now the difference between a focused operation and an expensive blur.
- Test all plausible channels in parallel before committing, even if agents make running them feel cheap
- kill underperformers faster than feels comfortable, because agent output can mask the absence of real traction
- the channel that works is still an empirical question, not a strategic assumption.
