Lección · Building & Agents
Habit Loops Your Agents Can Actually Close
In Hooked, Nir Eyal argues that the most durable products are not driven by advertising but by internal triggers — the user's own itch — running through a loop of action, variable reward, and investment that increases return probability with every cycle. For founders building AI-native products today, that loop is not a UX curiosity; it is the architecture question: what does your agent do that makes the user more likely to come back, trust it more, and put more of themselves into it?
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