Building is easy, winning is not
If anyone can build your product in a weekend, the product is not the moat. The moat is who you can reach and who trusts you.
Domain expertise as unfair advantage
The founder who has lived the customer’s problem ships the right thing faster. Expertise is a distribution channel — it’s why the right people answer your email.
Do things that do not scale
Hand-onboard the first fifty. The unscalable work is market research disguised as customer service.
Founder-led sales
Until you’ve sold it yourself, you don’t know why people buy. Don’t hire a sales team to discover your own value prop.
