Lesson · Building & Agents
The Habit Loop Has a New Host
In Hooked, Nir Eyal argues that the most durable products embed themselves through a repeating cycle — trigger, action, variable reward, investment — until return becomes automatic. For founders building with agents, the same loop applies, but the host of the habit is no longer just your interface; it is your entire agentic system, and trust is the variable reward that keeps users coming back.
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